Why are some agencies good

Why do some agencies win more than their fair share of business?

Good agencies are good for a number of reasons. They have good leaders, good employees and a good culture.

They also win good new business from good clients against good competition. In one area they excel - the art of the Perfect Pitch.

They just do it so much better than anyone else and consequently win more work.

The secret is that they have that special ability to get inside the clients mind and deliver a pitch that answers the client hidden or blatant problem.